CATEGORY: SOCIAL MEDIA

CLIENT: 7-ELEVEN / SPEEDWAY

PROJECT: 7-ELEVEN

POSITION: CREATIVE DIRECTOR/PRODUCER

7-Eleven, the world's leading convenience retailer, continues to innovate and engage customers through dynamic social media campaigns. This case study highlights our recent efforts to leverage popular platforms and trends to promote 7-Eleven's products, services, and special offers. Our campaigns span multiple initiatives, each tailored to showcase different aspects of the 7-Eleven experience:

March Dollar Deals: This TikTok campaign combines ASMR eating, #FoodTok, and silent review trends to create an immersive, multi-sensory showcase of 7-Eleven's budget-friendly snacks and treats. By focusing on visual and auditory appeal, we aim to entice viewers and highlight the value of our dollar deals.

Slurpee Day: Celebrating 7-Eleven's iconic 7/11 holiday, this TikTok promotion features the beloved Slurpee Day Cups. Our creative approach includes a sign-spinner concept, with versions incorporating both on-camera dialogue and text overlay to effectively communicate the excitement of this annual event.

Cash Back Snacks: This Meta platform campaign promotes the 7NOW delivery service and its Gold Pass membership benefits. Through a humorous and energetic video inspired by internet personality Marc Rebillet, we demonstrate the ease and rewards of using the 7NOW app to order snacks and earn cashback.

$10 Speedway Challenge: This TikTok Pulse campaign aims to highlight the value and variety available at Speedway stores. The "$10 Speedway Challenge" encourages customers to assemble the ultimate bag of goodies within a budget, showcasing the breadth of products and unbeatable value offered at Speedway locations.