In the series, both Hodges and Brady are outcasts. Brady is an antisocial 20-something that lives with his alcoholic mother. Hodges is a retired detective, estranged from his sense of purpose and his immediate family. When it came time to find music for the trailer, it was important to find a track that could convey the angst and anger of two men on the fringes. When I heard 21st Century Schizoid Man by King Crimson, I immediately knew that it would work. Once this song was in place, the rest of the trailer and the tone of the whole campaign came into focus.