VERIZON EXTRA TIME BRANDED SPOTS
As the official corporate sponsor of the Phenoms mini-series on FOX, Verizon wanted to created branded entertainment segments to coincide with the primetime airing of the show. This idea manifested itself in the form of "story stretch" pieces that included material that didn't make it into the hour-long episodes.
Our ancillary department was tasked with crafting these segments which would run the entirety of one commercial break during the broadcast of each episode. We decided to brand the segments "Phenoms: Extra Time" and focused on stories that showcased the passion and dedication these athletes have for their sport.